Total Cabling Solutions and Cable Dynamics rebrand to form Whitestar Solutions
Exciting new name and look signals start of next chapter for Whitestar Solutions.
Monday 2nd March 2020: Total Cabling Solutions and Cable Dynamics, specialists in supplying data and electrical installation solutions to B2B clients, have completed a major brand refresh and launched under a single new company name – Whitestar Solutions. The two companies merged in 2018, but continued to work under their respective brands. The new launch aims to give them a more unified, stronger, and recognisable presence.
Together they have over 47 years of industry experience. Since the merger, they have continued to grow and develop and have now come to the stage where they need the brand to connect with what services they are offering. This brand refresh serves to better visually represent the company’s established market position, as well as its core values of respect, honesty, commitment, teamwork, empathy and integrity, in every aspect of its operations.
“At a stage where we want to accelerate growth and are often competing with larger companies, we felt we had outgrown the current image,” says John English, CEO of Whitestar. “We’re continually looking to build a robust management team, growing the skillset within and we felt the time was right to update our original branding to something that better reflects who we are today, rather than who we were at the beginning of our journey. Our new company name and brand refresh gives us a powerful new platform from which to launch the next chapter in Whitestar’s history.”